Whether you realize it or not, you’ve already been positioned.
The question isn’t whether you have a position.
It’s whether you chose it. Because here’s what usually happens.
Someone starts a business because they’re genuinely good at what they do. They build a website. Post on social media. Pick some colors. Maybe hire a designer. Maybe even ask AI to help write the copy.
And then they wait for the market to understand them.
It doesn’t.
Instead, the market does what it always does.
It makes up its own mind.
“She’s a business coach.”
“He’s a web designer.”
“They’re expensive.”
“They’re probably like everyone else.”
None of those things may be true. But if you don’t deliberately shape the story, people will happily write one for you.
That’s positioning.
Not the clever tagline.
Not the niche statement.
Not the sentence in the top-left corner of your homepage.
Positioning is the space you occupy in someone else’s mind.
The interesting part is that people think positioning is something you add.
I don’t think it is.
I think it’s something you uncover.When we strip all of that away, something much clearer usually appears.
A particular way of seeing the world.
A belief you’re unwilling to compromise.
The thing you genuinely think needs changing.
That’s where positioning comes from.
Not from marketing.
From conviction.
And conviction has a funny way of attracting the right people while quietly repelling the wrong ones.
Which is exactly what good positioning is supposed to do.
Most people spend years trying to be chosen by everyone.
The businesses people remember are the ones that decided who they were long before anyone else did.
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So yes…
To position, or to be positioned.
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That really is the question.
Romeo
July 28, 2026 at 6:29 pmThis is so true!